You’ll recall that last month Miller Lite revived the “It’s Miller Time” slogan while offering free beer to the first 118,000 people who could prove they had unfollowed its social media account. The idea was to show how people can connect in real life while enjoying a Miller Lite.
Natural Light responded, offering cash back to consumers who can show they stopped following Miller Lite on social media. “We don’t agree on everything but we agree on this — it’s 100% time to unfollow @MillerLite,” Natural Light said in an Instagram post. “To offer support, we’re doubling down on their offer & giving anyone who unfollows them $$ back on Natty Light,” it added.