375 Park Avenue Spirits said it signed to act as the U.S. importer for Tromba Tequila, effective February 1, 2021. Under this agreement, 375 Park Avenue Spirits and Sazerac Co.’s Bond and Royal craft division will assume responsibility for all sales and operational functions and will support the brand’s marketing efforts.
“Tequila Tromba is a young brand by industry standards but despite that has been able to quickly establish strongholds in Mexico, Canada and Australia. It’s that success coupled with the unique story around how this brand was first developed by the co-founders, Eric Brass and Nick Reid, that has our team incredibly excited about our first entry into the Agave category,” said Jason Schladenhauffen, president/CEO of 375 Park Avenue Spirits.
“The legendary Master Distiller, Marco Cedano, and his son Rodrigo have joined forces to form what might be the best father-son distilling tandem in our industry. These best in class liquids they’ve been nurturing should make it easy for us to continue to build consumer adoption across what for years has been one of the fastest growing categories in our industry,” he added.
Tromba Tequila will be available from 375 Park Avenue Spirits beginning Feb. 1, 2021. Available product SKUs include the following: Tromba Blanco, Tromba Reposado and Tromba Anejo in 750mL format with future availability of Tromba Extra Anejo (750ml), Cantina style Blanco (1L) and a series of Ready to Drink 355ml cans of Tromba Margarita, Tromba Paloma and Tromba Soda.