The craft tequila maker says its initiative aims to restore nearly extinct populations of the agave plant by seeding wild agave plants on their designated sanctuary near the base of the Volcán de Colima.
Beginning Sept. 16, Mexican Independence Day, for every case of Tromba sold, one endangered agave will be planted with a goal of planting 5,000 plants representing five species that are in most need of protection and repopulation. No agave on the sanctuary will be harvested to produce spirit products instead, the plants will be allowed to mature, flower, and seed to create a rich source and ecosystem for mezcal producers to replant their own crop development. The Endangered Agave Program is in partnership with the Partida family in Zapotitlan de Vadillo, creators of the Mezcal Chacolo brand.
“Thousands of plants are harvested and destroyed each year to create corporate farmland, threatening the diversity of the agave population,” says Tequila Tromba co-founder and Chief Strategy Officer Nick Reid. He adds, “The Endangered Agave Program will help restore those species on the brink of extinction to help ensure that wild agave, one of Mexico’s most important agricultural gems, can thrive long-term and establish a sustainable source of seeds for future planting in the region.”