Tequila Trails Vodka by Just 6 Share Points: Drizly

Tequila’s ascent has been fueled by a convergence of many factors—and boosted during the pandemic.  It now has a 16% share of sales on Drizly, just six percentage points behind vodka.

“A shift in consumer perception over the category has been a key driver of growth for tequila over the past few years,” says Liz Paquette, Drizly head of consumer insights. “Once seen as an occasion-based drink — for Cinco De Mayo, for instance — today tequila has grown to an everyday staple alongside vodka and whiskey.”

Two other contributors to tequila’s recent success: the rise of celebrity-endorsed tequilas (like George Clooney’s Casamigos and Dwayne “The Rock” Johnson’s Teremana, both of which are among Drizly’s top-sellers) and its correspondence with wellness trends. “Because tequila is plant-based and more visibly so, a lot of consumers believe it’s better for them and is less adulterated, which is perceived to reduce hangovers,” says Rand. “Tequila has become much more associated with the ‘better-for-me’ movement than many other categories.”

Drizly’s Top-Selling Tequilas, March 2020 through March 2021

  1. Casamigos Blanco
  2. Espolòn Tequila Blanco
  3. Patrón Silver Tequila
  4. Clase Azul Reposado Tequila
  5. Don Julio 1942
  6. Don Julio Blanco
  7. Casamigos Reposado
  8. Jose Cuervo Especial Silver Tequila
  9. 1800 Silver Tequila
  10. Jose Cuervo Especial Gold
  11. Espolòn Tequila Reposado
  12. Casamigos Anejo
  13. Hornitos Reposado Tequila
  14. Milagro Silver Tequila
  15. Teremana Blanco Tequila
  16. Hornitos Plata Tequila
  17. El Jimador Silver Tequila
  18. Don Julio Anejo
  19. Tequila Casa Dragones Blanco
  20. Camarena Silver
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