Tequila Eterno Verano launches a range of ultra-premium tequilas inspired by Bruce Brown’s classic 1966 surf film “The Endless Summer.”
Eterno Verano pays homage to The Endless Summer film by a close interpretation of the now-iconic movie poster with surfer silhouettes, bright colors, and bold font. “We worked closely with Bruce Brown Films to ensure the casual and fun-loving surf lifestyle from the film showed up in the brand.
In fact, the brand name ‘Eterno Verano’ comes from the movie poster used during the original film launch in Mexico –another connection between the brand and tequila,” said Matti Anttila, founder of Grain & Barrel Spirits, which owns the brand.
Eterno Verano launches with a full range of tequila including Blanco, Reposado and Añejo. All three expressions are available for purchase on the brand website at EternoVerano.com, onReserveBar.com and is launching this summer in select U.S. market including Arizona, California, Colorado, Nevada, South Carolina and Texas.