Tequila Don Julio Marks 80th Anniversary with Launch of Ultima Reserva

The latest addition to the brand’s portfolio preserves history with founder Don Julio González’s ultimate legacy – the final agave harvest planted by González and his family in 2006.

Only 4,000 cases of Tequila Don Julio Ultima Reserva will be released this year, and highly limited quantities of this luxuriously rare liquid will continue to be released each year until it reaches the end of this final agave harvest. The bottle is meticulously adorned with piña-inspired designs – from the etched cap to the faceted base – that will draw admiration from all lucky enough to purchase this exclusive bottle.

Available in extremely limited quantities, the first batch of Tequila Don Julio Ultima Reserva will be available in select markets while supplies last, with a suggested retail price of $399 and each year’s released batch specially labeled.

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