The Pernod Ricard brand partnered with David Flores, the trailblazing artist, to create the gift set for Avion 44. But it doesn’t include a bottle of the Avion 44.
Instead it includes premium items such as drinking glasses, an ice mold, a deck of playing cards, and a Bluetooth speaker, all incorporating custom designs from Flores that blend his iconic floral designs with Avión’s signature agave. The gift set comes in a beautifully designed wooden box along with a $200 gift card (but no tequila).
In addition, Avión and NTWRK teamed up to produce an interactive and engaging episode on their mobile app featuring David and a friend celebrating top shelf friendships while talking about the limited-edition kit. The episode showcases the two friends highlighting the various items included in the premium kit while reminiscing on good times from past holidays, all while sipping on a glass of Avión Reserva 44. The full episode can be found on the NTWRK mobile app.
“As the brand that values authenticity, craft and celebrating everyday moments with friends, we are proud to partner with the trailblazing artist David Flores, who is known for his artistic authenticity,” said Shannon Lovell, Brand Director for Tequila Avión. “With our limited-edition holiday drop, we’re looking forward to continuing to be a part of top shelf friendships that age well with time, just like Avión.”