In the Regency Era, in which Bridgerton is set, tea time was one of society’s fanciest occasions. Now, Tanqueray wants to give it a new spin to create T-time (the T stands, obviously, for Tanqueray).
The multi-phased “T-time” campaign launched with an original video content series starring pop culture icon and continued Tanqueray brand partner Joe Jonas, who gamely learns “how to become a Bridgerton” with the help of Jonathan Bailey who plays Anthony Bridgerton, and “Bridgerton” superfan and comedian Phoebe Robinson.
Fans will have a chance to win one of three exclusive “Bridgerton”–inspired experiences by proudly showcasing how they #makeitTtime leading up to and after the season two premiere in a Tanqueray social media contest. By sharing an original photo or video content on Twitter, Instagram or Facebook highlighting their very best ways of dancing, drinking, and dressing for “T-time,” users will be automatically entered to win one of three experiences:
- Exclusive access to The Queen’s Ball experience in New York City including complimentary hotel accommodations, an appointment with a stylist who will dress them in the finest Regency-era regalia, a “T-time” happy hour experience, and VIP access to The Queen’s Ball, an immersive “Bridgerton”-themed ball.
- A curated “Bridgerton” Watch Party with up to 10 friends featuring Regency-era décor and a “T-time” cocktail experience hosted at a lavish hotel suite or viewing location.
- A Regency-Era Live Oil Painting where 10 friends come along to a boisterous “T-time” party in a luxurious hotel suite, where a stylist will costume everyone in “Bridgerton”–inspired fineries and a live painter will whip up an expertly rendered Regency-era painting of you and your guests.