That’s according to Drinks International Magazine which collected annual data on 154 million-case brands from public company reports and directly requested results.
The leading Filipino rum brand, according to the results of Drinks International’s latest research, sold more than 23.7 million 9-liter cases last year. Tanduay also ranked as the sixth best-selling spirit brand in the world across all categories.
“Tanduay has stayed ahead of the game because of the diligence of the people behind it — the local farmers who harvest the heirloom sugarcane we use for our rums; the people working at our distillery bottling plants; our research and development group; and our marketing team. Together, they have continued Tanduay’s winning legacy,” said Tanduay President and COO Lucio Tan III.
Tanduay is present in 12 U.S. states and the territory of Guam; China; the United Arab Emirates; Singapore; Germany; Belgium; the Netherlands; Luxembourg; and the United Kingdom. Plans are also underway to expand distribution to Canada and Costa Rica.