Tag Archives: TRU Colors

TRU Colors Releases 1st Beer by Active Gang Members

Posted on October 1, 2021 by Joel Whitaker

The first beer from TRU Colors, the brewery that employs more than 70 active gang members in an effort to stop violence through economic opportunity, is hitting shelves this week across North Carolina. TRULight, an above-premium light lager, will be … Continue reading →

Posted in beer, Distribution, New Products | Tagged , | Comments Off on TRU Colors Releases 1st Beer by Active Gang Members

Molson Coors Invests in Brewery Employing Gang Members

Posted on April 16, 2021 by Joel Whitaker

Molson Coors has taken a minority stake in TRU Colors, a startup Wilmington, N.C., brewery focusing on unifying local gangs and employing many of their members.  Molson Coors will assist in distribution strategy, product formulation, supplier relationships and more. TRU … Continue reading →

Posted in beer, Corporate Social Responsibility | Tagged , , | Comments Off on Molson Coors Invests in Brewery Employing Gang Members