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Tag Archives: Ray Faust
With Heineken’s New Coolerpack, Remove Top, Add Ice
The “Coolerpack” is an 18-pack cardboard packaging innovation that allows consumers to simply pop open the top, fill the pack with ice, and enjoy a cold Heineken. “Shoppers buy beer with occasion top of mind, and they will select the … Continue reading
Posted in beer, New Products
Tagged Ray Faust
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