Tag Archives: Nielsen

Aided by Labor Day, Total Alcohol Sales Soar 22.6% in Year

Posted on September 22, 2020 by Joel Whitaker

That’s according to Nielsen, which noted that spirits again led off premise growth, up 30.1% compared to the same week last year. Wine followed, up 22.9%, with beer/FMB/cider lagging slightly, up 19.9%. Core beer (excluding FMB/seltzers) was up 13.6%, with … Continue reading →

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Wine Leads Bev/Al Off-Premise Dollar Sales Growth

Posted on September 9, 2020 by Joel Whitaker

This is different:  Wine led all bev/al categories in terms of dollar sales off-premise in the week ended Aug. 29 growing 13%, Nielsen says.  Spirits grew 12.4% in dollar sales and Beer/FMB/cider growth was at +7.1%. Core beer, excluding FMB/seltzer, grew … Continue reading →

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Homebody Economy Continues: Nielsen

Posted on September 2, 2020 by Joel Whitaker

Some 60% of households expect their routines to remain altered for at least the next four months, Nielsen said. Premiumization within off-premise alcohol isn’t slowing down, and has in fact accelerated during COVID weeks, Nielsen said. However, when it comes … Continue reading →

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Off-Premise Gains Don’t Offset On-Premise Losses

Posted on September 2, 2020 by Joel Whitaker

To be sure, says Danelle Kosmal, vp-beverage alcohol at Nielsen, there has been a significant shift in volume volume from on-premise channels which has exaggerated growth rates for off premise alcohol, but not enough to make up for total losses in on-premise … Continue reading →

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More People Visit Bars, Restaurants: Nielsen

Posted on August 25, 2020 by Joel Whitaker

When government imposes strict limits on bars and restaurants to control Covid-19, visitations actually increase.  That, at least, appears to be the case based on Nielsen data from Florida.  Nationwide, 46% of those Nielsen surveyed have been out to eat in … Continue reading →

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Spirits Lead Growth Off-Prem; 3 Major Segments All Post Strong Growth

Posted on July 30, 2020 by Joel Whitaker

Off-premise sales measured by Nielsen in the week ended July 18 were up 19%, with distilled spirits leading the charge, up 29.3%.  But wine and beer/FMB/cider all showed strong growth, up 19.7% and 15.4%, respectively. “While growth rates have ebbed for … Continue reading →

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