Tag Archives: Nielsen IQ

Non-Alcohol Sales Surge 33.2% in Year, Online Non-Al and Low-Al Sales are More Than 10 Times Beer, Wine, Spirits e-Sales

Posted on October 12, 2021 by Joel Whitaker

We’ve been reporting on the growth of nonalcohol sales for about two years, but Nielsen put some number of it that should get everyone’s attention: Low-alcoholic and non-alcoholic beverages sold $3.1 billion off premise in the latest 52 weeks (+10.4%) Non-alcoholic sales: $331 million … Continue reading →

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Off-Prem Sales Ease Over July 4 Weekend: Nielsen IQ

Posted on July 26, 2021 by Joel Whitaker

Off-premise alcohol sales declined for the 2021 July 4th holiday compared to 2020, which was expected given the shift back to on-premise establishments along with the tough comps from last year, Nielsen IQ said.   While off-premise alcohol sales declined 4.8% compared to … Continue reading →

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Off-Premise Sales Slip 10.9%, But Still Far Above Average

Posted on June 9, 2021 by Joel Whitaker

It shouldn’t be a surprise that with on-premise locations reopening, some of that alcohol purchasing would be moving to on-premise from off-premise. For the latest four weeks ending May 29, 2021, Nielsen IQ reports total alcohol off-premise sales fell 10.9% … Continue reading →

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