Tag Archives: Miller Lite

Miller Lite Conciertos Originales Returns to Texas for 3rd Year

Miller Lite Conciertos Originales, the original concert series featuring some of the biggest names in Latin music, returns to Texas for the third consecutive year, June 23 through August 27, consumers 21 and over will have a chance to experience … Continue reading

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Home Town Advantage? Miller Lite Replaces Landshark as Navy Pier Sponsor

We don’t suppose the fact MillerCoors’ corporate headquarters are in Chicago has anything to do with it, but Miller Lite was named the official beer sponsor of Chicago’s Navy Pier, replacing Anheuser-Busch‘s Landshark.  A-B has been the beer sponsor since … Continue reading

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Are Words Becoming Obsolete in Building Brands?

Guest post by Laura Ries, president of Ries & Ries It sure looks like it. Most of the recent marketing successes are visual successes, not verbal ones. Here are 10 examples from my recent book, Visual Hammer. 1. The lime. Until … Continue reading

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