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Tag Archives: Kimberly A. Whitler
A-B’s Marketing Strategy: To Meet the Needs of Consumers
“This is not about convincing consumers to buy something. This is about creating what consumers want to buy,” Marcel Marcondes, CMO of Anheuser-Busch, who has helped steer a tremendous growth spurt for the firm, told Forbes. This is a story … Continue reading
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Tagged Kimberly A. Whitler
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