Tag Archives: Coors Light

Jameson’s St. Patrick’s Day Post Drew Most Interactions: Socialbakers

Socialbakers, an AI-driven social media marketing platform, looked at Facebook posts in both the alcohol and beer categories, to identify the most engaging posts. Among alcohol brands, the most engaging post was from Jameson Irish Whiskey. The post featured video … Continue reading

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Coors Light Invents Tap Handle That Glows When Bud Light Talks About Coors Light

Bud Light is losing the corn syrup battle. Here’s the latest:  MillerCoors says it will unveil “the world’s first smart beer tap handle powered by Bud Light negativity. ” Each time Bud Light talks about Coors Light on social or … Continue reading

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Coors Light Hosts Autograph Party with Top Colombian Soccer Player

Coors Light will give New York City soccer fans exclusive access to Juan Pablo Angel, one of Colombia’s most renowned soccer players. Angel, known for his unmatched resilience, will share his inspirational story, sign autographs and take photographs with soccer … Continue reading

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Are Words Becoming Obsolete in Building Brands?

Guest post by Laura Ries, president of Ries & Ries It sure looks like it. Most of the recent marketing successes are visual successes, not verbal ones. Here are 10 examples from my recent book, Visual Hammer. 1. The lime. Until … Continue reading

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