The global event will be streamed on YouTube on Thursday, July 1, and filmed at Wisdome, an immersive art and music dome park in Los Angeles.
Consumers aged 21 and over can reserve their spot for In Bloom by signing up via greygoose.com/inbloom. On July 1st, each attendee will receive a reminder to tune into SZA’s YouTube channel at 9:00 PM EST / 6:00 PM PST for the virtual performance.
They’ll also have access to exclusive content, such as recipes to make one of the signature Essences fizz cocktails at home. Essences offers an ABV of 30% and contains no artificial ingredients, sugar or carbs.
Utilizing innovative production methods to blend virtual and live-action set pieces, the one-night-only performance will embody the extraordinary nature and exuberant taste of Essences.
Created in collaboration by both SZA and First Tube Media, In Bloom will be filmed with meticulously choreographed drone technology, alongside a traditional Steadicam, so as to animate SZA’s Essences vision and fluid, blooming choreography in an unparalleled, 360-degree format. The unique set design will feature dramatic greenery throughout a tunnel that leads up to the main dome stage with a lush garden and a variety of pulsating lights and graphics.
“We’re very excited to be working with a creative maverick like SZA to help bring the world of Grey Goose Essences to life,” said Aleco Azqueta, Grey Goose Vice President North America. SZA’s ability to take fans on a journey through her music is unparalleled and we can’t wait for everyone to see how Essences have inspired her performance. Without giving too much away, I’ll just say to expect the unexpected.”