SweetWater is partnering with Eagle Rock Distributing Co. of Colorado to reach 75% of the state, including the Denver metro area, Loveland, Littleton, Colorado Springs, Pueblo and Durango. SweetWater will reach the rest of Colorado by partnering with Central Distributing Co., Quality Brands of the Rockies and B&K Distributing on the western slope.
Sweetwater’s 420 Extra Pale Ale, H.A.Z.Y. IPA, G13 IPA and High Light Lo-Cal Easy IPA will be available at bars, restaurants and select retail establishments throughout the state.
SweetWater’s expansion into the first U.S. state to legalize recreational marijuana comes shortly after its December 2020 acquisition by Aphria Inc., the largest global cannabis company by net revenue.
The heady, outdoor-forward personality of Sweetwater was originally inspired by the state of Colorado. Founder and CEO, Freddy Bensch, lived in Colorado during college and now spends half the year there, and was inspired by the state’s passion for protecting natural resources and habitats.
With the expansion into Colorado, SweetWater will be available in 27 states, plus Washington, D.C., and will build on the presence established in Telluride, Colo. over the past four years as a sponsor of the Telluride Ski Resort.