SweetWater Brewing Co. announced its market expansion across the state of Michigan, further accelerating the nation’s 11th largest craft brewer into the Great Lakes states. SweetWater’s high-quality craft brews, distributed by O&W, Inc., are now available for purchase on draft and in cans, and can be found in local restaurants, bars, grocery chains, liquor stores and other retail establishments wherever “the fishin’s good.”
“SweetWater’s latest venture into Michigan is an exciting one, and we’re thrilled new brew drinkers can now embrace our motto “Don’t Float the Mainstream!” with us,” said Brian Miesieski, Chief Marketing Officer at SweetWater. “By September, SweetWater beers are expected to be available in every state east of Colorado. We’re working hard to make it a reality for craft beer lovers from coast to coast to have the chance to enjoy an always fresh, and always tasty brew with the stand-out, high-quality beer SweetWater is known to deliver.”
This new market is the 36th state, plus Washington, D.C., that SweetWater has dived into, representative of the expansive growth the leading brewing company has experienced over the last several years. Michigan is the 11th new market that the 420 lifestyle-focused brewery has entered this year – joining Colorado, Minnesota, North Dakota, Maine, Nebraska, Wisconsin, New York, Iowa, Vermont and New Hampshire to SweetWater’s growing list of new states where its award-winning lineup of year-round, seasonal and specialty beers are now available.