Sugarlands Distilling Co. said it will launch One-Two Punch, a new, limited-edition ready-to-drink (RTD) canned moonshine cocktail this weekend at Bristol Motor Speedway during the NASCAR Playoff tripleheader weekend.
Proceeds from the sales of One-Two Punch will benefit Folds of Honor, with 5% of each purchase going to the organization. Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of military members who have fallen or been disabled while serving in the United States Armed Forces. Founded by Lieutenant Colonel Dan Rooney in 2007, Folds of Honor has awarded more than 35,000 scholarships totaling over $165 million in educational impact.
“We proudly support our military and giving back is one of our core values as a company,” said Ned Vickers, Sugarlands president and founder. “We’re grateful for the work Folds of Honor does for the brave men and women who serve our country and we consider it a privilege to support their mission of helping military families.”
One-Two Punch–described as a refreshing, lightly carbonated blend of tropical fruit, including pineapple, coconut, citrus and a hint of cherry– will be available in four-packs of 12-ounce cans at retailers nationwide beginning this fall. One-Two Punch represents Sugarland’s entry into the ready-to-drink canned cocktail marketplace.
“The RTD canned cocktail category has experienced explosive growth over the past few years and we’re excited for our One-Two Punch to become a category leader just like our award-winning moonshine,” said Patrick Sullivan, Sugarlands chief revenue officer. “Adding an RTD offering further diversifies our product portfolio and furthers our commitment to deliver unique craft cocktail experiences for our customers and partners.”
Since launching in 2014, Sugarlands Distilling Co. has rapidly expanded both its offerings and availability across the country and is now available in 40 states.