Strongbow Hard Apple Ciders partnered with Swale, New York’s first floating food forest, to transform a formerly barren barge into a blossoming apple orchard surrounded by garden beds filled with herbs, fruits and vegetables.
“The future of Swale was uncertain as the barge headed upstate to over-winter last November,” said Mattingly. “But thanks to Strongbow and the Swale team, we have been able to fully realize the vision of creating a floating food forest and showing New Yorkers a new and surprising way to connect to nature to revive and thrive.”
The Strongbow Apple Orchard on Swale is the latest addition to the brand’s 1.75 million cider apple trees grown and cared for in the UK. With 125 years of cider making history, Strongbow has become the No. 1-selling global cider brand, known for award-winning quality and the natural flavors of its British cider apple varieties.
“Nature is at the core of Strongbow. We care for more than one billion bittersweet apples every year, and use other natural flavors, like honey, orange and cherry blossom, in our ciders,” said Jessica Robinson, VP Marketing-Portfolio Brands at Heineken USA. “We encourage everyone to find their own natural escape – whether it’s enjoying a respite on a floating food forest circling New York City, or sharing a glass of Strongbow mixed with fruit and garnish with friends.”