Spirit Wit “continues our tradition of celebrating the special people, places and pride of Detroit in each of our locally-brewed beers,” said Andy Gurjian, Stroh’s Brand Manager. “The beer’s label is inspired by The Fist monument to boxing legend Joe Louis in Detroit’s Hart Plaza, while the beer’s name reflects our dedication to highlighting the spirit of this great city we’re honored to call home.”
Part of the launch is a Slow Roll – an iconic weekly bike ride through Detroit that begins at Beacon Park and ends with an after party at Brew Detroit, where Spirit Wit is on tap. Each attendee will receive a raffle ticket to be entered into a drawing to win an A-Typle bike from Detroit Bikes with custom Spirit Wit paint work.
The label representing the Monument of Joe Louis that is placed in the heart of Detroit perfectly complements Stroh’s motto, “with the heart of a lion, and the strength of Detroit we are still here, still brewing.” Stroh Brewery is a unit of Pabst Brewing Co.