The weekend of rugged adventure – everything from ATV riding to zip lining, axe throwing, fly fishing, horseback riding and white-water rafting – followed by Stillhouse tastings, good food and a fire to cap off evenings under the stars — requires entry at https://www.stillhouse.com/UnbreakableChallenge. Consumers will also have the opportunity to improve their chances to win, gaining more entries, by participating in a series of Summer Challenges:
- Packed Up and Ready to Go – Show how you road trip with Stillhouse.
- Made of Metal? Show Us – Show how your can goes the distance and keeps on pouring.
- Tweak Don’t Toss – Embrace your DIY spirit and show us what your can is made of (or what you can make with your can). There’s nothing you can’t do with a little imagination (and power tools).
- Get Your Can Out There – Take good times where glass can’t follow. Find the highest peak in your hometown and snap a photo of your can (and the view).
Beginning June 28, consumers must upload photos and post using the hashtag #UnbreakableChallenge. Two winners will be rewarded with the Ultimate Weekend Adventure in Hill Country, Texas over Labor Day Weekend, September 3-5, or Wolcott, Colorado from September 10-12. According to the Outdoor Foundation, 8.1 million more Americans went hiking in 2020 compared to 2019, 7.9 million more went camping and 3.4 million more participated in freshwater fishing.
“Americans are spending more time outside than ever before with renewed appreciation. As we kick-off a summer of escapades and holiday weekends, we want to invite the millions of consumers who camped or hiked for the first time in 2020 into the unbreakable nation the only way we know how,” said Jennifer Pisciotta, Global Vice President Marketing, Acceleration Brands at Bacardi. “And that is to inspire more exploration outside, encouraging those to break out of the confines of modern life, creating their own adventures. The impetus for this program was to then further reward enthusiasts with an unforgettable experience hosted by Stillhouse.”