Stella Artois introduced the “Perfect Pour” program to educate and engage bartenders that will ensure that each consumer will experience a perfectly poured beer every time. A Perfect Pour requires fresh beer and clean draught lines, served in a chalice with a head of foam, and presented with a smile.
“For the first time in two years, consumers will be able to watch basketball games and celebrate St. Patrick’s Day on-premise. We know our fans have really missed enjoying ice cold, draught Stella Artois while they’ve been at home, and we want to make sure their return to the bars and restaurants they love is the best possible experience,” says Tony Romano, Vice President, On-Premise Sales, Anheuser-Busch. “It’s no secret the industry has seen tremendous change and staffing challenges and turnovers over the past two years. And with March as the busiest month in the on-premise, we’re proud to launch Stella Artois’s Perfect Pour initiative to assist training servers on the importance of quality execution with every single pour.”
“Anheuser-Busch and Stella Artois have a long-standing commitment to the entire bar and restaurant industry and those on the frontline of service,” said Peter Van Overstraeten, Vice President of Premium and Super Premium, Anheuser-Busch. “Anheuser-Busch is dedicated to investing in the future of the industry, and we’re proud to be leading that charge at Stella Artois. Restaurants, bars, and their workers are integral to our business day in and day out. Through these training sessions, not only will bartenders have access and will be learning from the best in their industry, but it will allow them to help sharpen and elevate their technique.”