Stella Artois Intros the ‘Red Stella Cup’

It’s not made of glass, so it’s “perfect for all those ‘no glass allowed’ moments that make summer, well, summer.”  “These cups are durable enough to last party after party,” the Anheuser-Busch InBev brand says.

The first 1,000 to visit stellaartois.com/RedStellaCup will receive a six-pack of plastic, recyclable and reusable Red Stella Cups.  They are also for sale:  a six-pack of Red Stella Cups for $10, or 24 for $30.

“This summer we’re all about empowering our consumers to enjoy everyday moments just as much as they would on vacation, and nothing says ‘vacation’ more than time spent enjoying the outdoors with friends and family,” said Peter Van Overstraeten, VP, Premium & Super Premium Brands, Anheuser-Busch. “That’s why we decided to make the Red Stella Cup, the summer upgrade we all deserve. Quality beer in a quality party cup perfect for the outdoors – what’s not to love?”

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