Riboli helped establish Los Angeles’s first urban winery. He was known for being the driving force behind the family and winery’s standout brand Stella Rosa, which is the #1 selling imported Italian wine in the U.S. after noticing a wide range of patrons were looking for a sweeter wine to quench their palates.
Born in Los Angeles on Sept. 8, 1921, Riboli was three years old when his parents moved the family back to Italy. Having grown up a shepherd boy herding “Alpina” brown cows in Italy, he was known to be a lover of animals and nature big and small.
At 16 years of age Riboli was given the opportunity to purse the “American Dream,” and moved back to Los Angeles to help his uncle Santo Cambianica work at San Antonio Winery. At the time the small winery was the center of the Italian community and he was nurtured by his uncle Santo to help take over the business as Santo had no children of his own to pass the winery down to.