Team One will handle advertising and social campaigns as well as media planning and buying for several Ste. Michelle Wine Estates brands, effective immediately, Ste. Michelle said.
“The selection of Team One came after an extensive search through an RFP process of creative agencies which began in the fourth quarter of 2019,” said Francis Perrin, Chief Marketing Officer for Ste. Michelle Wine Estates. “We met passionate agency teams during our search and were impressed with the caliber of thinking, quality people and love for the Ste. Michelle portfolio of brands from all. Our decision to work with Team One came down to the best fit based on their creative, fresh, and bold ideas that are going to resonate with both our current consumers and the next generation of wine drinkers.”
Perrin added, “Ste. Michelle and Team One will work together to cut through the ‘sea of sameness’ of the wine industry and achieve our primary objectives – increase sales of our wines and grow the long-term equity of our brands. This partnership will also solidify Ste. Michelle’s position as a leading premium wine company and accelerate our transformation on our journey to become the most modern marketers in the wine industry.”