Starward Australian Whisky said it is now the Official Whisky Partner of the globally renowned Michelin Guide in North America. It’s a logical tie: Starward seeks to build its brand as “the food lover’s whisky.”
Starward plns to work with Michelin Guide, a leading authority in the culinary arts to roll out a 12-month US partnership that complements Starward’s simple brand ethos of being a delicious and versatile whisky, crafted to pair well with food.
Starward Founder, David Vitale, said food is an intrinsic part of Starward’s brand philosophy and DNA and added the independent Australian distillery had set its foundations on crafting an accessible, quality whisky that was made for bold, creative and irrepressibly curious food lovers.
“I grew up in an Italian family in the center of Melbourne, and food was always at the heart of everything I did. We’ve crafted our whiskies to be the most food-friendly whisky you’ll ever taste. We’re also fierce supporters of and take inspiration from Australia’s eclectic food and drinks industry, so to partner with a leading organization such as MICHELIN, who are equally as enthusiastic, and catalysts of culinary innovation, made a great deal of sense to us. We look forward to the adventures this collaboration will bring,” said Vitale.
Starward has become the fastest growing Australian whisky brand as it continues to capture the imagination of a global foodie audience following its launch into the US and its expanding European footprint.