The campaign, called “A New Frontier in Beer,” features the brand’s flagship craft brew, Sea Señor Mexican Lager, and launches with :30-second ad spots in both English and Spanish. The ads are set to rollout regionally in San Diego across local broadcast, Connected TV, streaming digital and social media. The flights position the San Diego-based brewery to be the first craft beer brand to advertise on Hispanic broadcast television.
SouthNorte’s “A New Frontier in Beer” campaign marks the first significant moveby the brand since securing increased investment six-months ago to further accelerate marketing efforts, expansion into new territories and exploration of new partners. Via its flagship Sea Señor Mexican Lager, the SouthNorte ad campaign focuses on transporting beer enthusiasts to the crossroads of cultures, where authentic flavors boasting unique attributes of Mexico collide with American craft beer artisanship, to reveal quality brews of great character.
Breanne Heal joined as VP-Sales & Marketing six months ago. This is her first major effort.