Originally launched in Oklahoma last May, Sonic Hard Seltzer is available in retail stores in six states and an additional 22 new states are being added this Distribution will be extended nationwide to retail stores by the end of the year. It’s not available at Sonic Drive Ins.
Sonic Hard Seltzer is produced by COOP Ale Works, whose CEO, Daniel Mercer, says it’s no secret why Sonic Hard Seltzer has carved out its own niche in the crowded hard seltzer category.
“Sonic is a tenured brand that spans more than 3,500 stores in 46 states with decades of brand recognition and iconic flavors,” he says. “Couple this with our craft beer tradition of manufacturing quality and excellence and you’ve got a winning combination for a leading hard seltzer entry that is shaking up the category and driving extraordinary growth.”
Sonic Hard Seltzer is available in two variety packs, Tropical and Citrus. With 100 calories and 1 gram of sugar per can, Sonic Hard Seltzer is a gluten-free seltzer with a 5% ABV. It’s packaged in Ardagh Metal Packaging North America’s 12 oz. Sleek cans. “The choice toward cans was an easy one as this is the iconic package for the hard seltzer market,” Daniel says. “Colder faster, 360-degree branding on the vessel and leading recycling rates and recycled content rates make this the easy choice for quality and environmental superiority for the market and for SONIC.”
