Evolution 2019 Oregon Pinot Noir and Evolution 2019 Lucky No. 9 White Blend will be packaged in 1.5-liter boxes that also feature a new contemporary look for the Evolution brand.
“The pandemic has changed the game in every possible way, and as we brainstormed out-of-the-box ways to adapt, we actually landed inside the box. Producing a boxed wine gives our customers great wine at a really friendly price point and it also fits our core value of sustainability. Consumer demand for value and quality is growing, so Evolution in a box makes perfect sense,” said Alison Sokol Blosser, CEO, co-president and second-generation winegrower.
“This new offering is a first and syncs up perfectly with two exploding categories in retail: ultra-premium wine from Oregon and wine in a box. This is the same high-quality wine that consumers know and love in glass bottles, and is now available in a convenient, sustainable format that stays fresh for up to 30 days,” added Sokol Blosser.
Evolution Boxed Wines Feature New Branding
At the same time, Sokol Blosser will introduce new branding for Evolution to reflect a more contemporary look that fits the brand personality and appeals to Evolution’s core customers.
“Evolution has a fun and clever personality – not unlike our core consumers — and it is all about making the most out of life’s moments,” she added. “Our goal with Evolution has always been to produce affordable, delicious, approachable wines that can be part of our customers’ lives, from an easy night at home to a camping trip or a special celebration. The fresh look of the box brings its personality to life. Plus, the Evolution name alone screams ‘newness’ and ‘what’s next?’ And in this case — what’s next is Oregon’s first boxed wine.”
In keeping with Sokol Blosser’s long commitment to sustainability, Evolution boxes have a reduced impact on the environment, packaged in recyclable cardboard boxes that also equate to reduced carbon emissions. According to a 2010 Life Cycle Assessment study commissioned by the alcohol monopolies in Sweden and Norway, a 1.5L boxed wine product will generate about 1/3 of the overall environmental impact throughout its lifecycle, as compared to a 750ml glass bottle.
Sokol Blosser turned to a partner in California to package its 1.5L Evolution boxes, so while both wines include fruit from the Willamette Valley, neither can legally include that AVA name on the package.
The Evolution Pinot Noir, with a $25 SRP, will be Oregon-appellated and the Lucky No. 9 White Blend, with an $18 SRP, will be American-appellated. Both wines will continue to be available in 750ml bottles as well, and bottles will feature the new branding by the end of 2020 and early 2021, the company said.