Through March 27, party people across America ages 25 and older are encouraged to get into the summertime spirit early and submit their party pitches. As part of the written entry submission, each contestant will need to share how they’d serve Smirnoff Red, White & Berry at their party. Whether it’s red, white & blue ice pops, gelatin shots or patriotic cocktails, out-of-the-box thinking is encouraged.
Submissions will be reviewed by Smirnoff and an independent judging agency who will select four contestant finalists and bring each of their party pitches to life in a video. Those videos will then be shared with four celebrity panelists — Alyssa Edwards, Nicole Byer, Ryan Serhant and Megan Batoon — who will select one lucky grand prize winner whose pitch is as lit as Fourth of July fireworks.
Smirnoff will take that idea from imagination to “IRL” and create an epic celebration for the winner and a group of their friends (25 years or older. Three runner-up contestants will each receive $2,500 and some festive swag to help them celebrate the Fourth of July.
To showcase the most memorable moments – from party pitches to the panel review to the final party – Smirnoff will share it all on Smirnoff’s YouTube channel leading up to the Fourth of July holiday.