The giveaway is part of Smirnoff’s Red, White & Berry summer campaign. Actor and comedian Anthony Anderson to star in several new TVC spots that will air nationwide beginning this month and can also be viewed on the Smirnoff YouTube page now.
Through August 5, 2021, anyone 21+ across the continental 48 states in the U.S. can go to www.Smirnoff.com/2021Dreams and tell us how you want to live your best life this summer for a chance to win one of 2,021 dreams. Prizes will be awarded throughout the summer months via both a contest and a sweepstakes, starting with Smirnoff giving three lucky winners their very own custom designed campers in time for Memorial Day Weekend.
Along with this campaign, Smirnoff is also unveiling a new addition to the Red, White & Berry family – Smirnoff Ice Smash Red, White & Berry – a premium malt beverage that delivers the same delicious flavor combination of cherry, citrus and blue raspberry in an easy to grab and go format, perfect for a backyard hangout by the pool or BBQ season. Smash joins the Red, White & Berry lineup of Hard Seltzer, Vodka Spirit and Ice.