Skyy Vodka said it will be the official spirit of summer’s most thrilling, terrifying event film, Jordan Peele’s Nope, and is joining forces with Universal Pictures and Peele’s Monkeypaw Productions on a co-branded, on- and off-premise nationwide campaign that includes out-of-home, social media, sweepstakes, and experiential activations beginning now and running through Aug. 16, 2022.
Retail displays revealing the film’s ominous iconography will be installed across the U.S., highlighting a Skyy sweepstakes where fans can text SKYYFRESH to 24272 for a chance to win tickets to see Nope in theaters.
Skyy, Universal and Monkeypaw are also partnering with participating movie theater chains across the nation to bring a full consumer experience through a menu of signature NOPE x SKYY cocktails. Fans at home can also mix up the official Nope x SKYY cocktail, the Cos-NOPE-olitan in preparation for the film to hit theaters. Created as an unexpected twist on the classic Cosmopolitan, the Cos-NOPE-olitan is complete with Grand Marnier® Cordon Rouge, a cotton candy cloud and garnished with gold flakes. When watching Nope, be sure to enjoy SKYY Vodka responsibly.
“Jordan Peele’s Nope will be lifting audiences’ eyes toward the sky all summer, so we knew this major summer event film was the perfect partnership opportunity for Skyy Vodka. We’re excited to be able to engage with both new and existing fans in a way that’s both unique and relevant to our consumer,” Sean Yelle, Senior Category Marketing Director, White Spirits at Campari America said. “We’re thrilled to join forces with Universal and Monkeypaw, as audiences discover what’s really in the Nope sky on July 22nd. And starting now, fans can enjoy what’s in SKYY Vodka, including our reformulated liquid, which is made with water enriched by Pacific Minerals for a fresher cocktail.”