Skyy Vodka announced Coming Out (Again), a new campaign supporting the nightlife venues and workers that are so deeply integral to the LGBTQ+ community. As the country slowly emerges from lockdown, the brand is calling on everyone to come out, safely, and support the LGBTQ+ hospitality industry, one of those hit hardest by the COVID-19 pandemic.
Coming Out (Again) features three voices at the forefront of today’s LGBTQ+ movement: RuPaul’s Drag Race Season 13 Winner Symone, popstar Kim Petras and renowned gender nonconforming writer and performance artist Alok Vaid-Menon. The campaign calls for support of LGBTQ+ bars, restaurants, workers, and performers that provide critical safe spaces to the community.
While large-scale Pride parades and celebrations aren’t possible this year, Skyy is encouraging their consumers to get out and safely celebrate what truly matters most – community, loved ones and the safe spaces they hold dear.
In addition to Skyy’s longtime sponsorship commitment to both NYC Pride and LA Pride, which supports community outreach efforts, the brand has partnered with NYC Pride to launch the SKYY Nightlife Fund, under the NYC Pride Gives Back program. Skyy will make a starting donation of $25,000, dedicated to LGBTQ+ nightlife workers and performers facing financial hardship due to the pandemic. This new initiative further deepens Skyy ‘s steadfast commitment to the LGBTQ+ community, following its parent company Campari America’s $1 Million donation to Another Round, Another Rally at the beginning of the pandemic.