Skrewball Peanut Butter Whiskey, San Diego, expanded into the Caribbean basin, beginning with 12 islands within the region. The brand entered Canada in late 2020, starting with Alberta.
The brand plans to continue its entrance into additional islands in the Caribbean basin, in tandem with additional Canadian provinces, throughout early 2021.
“We are eager to introduce Skrewball Peanut Butter Whiskey into the Caribbean region,” said Carl Carlson, president of Skrewball Peanut Butter Whiskey. “Consumers on the islands, as well as cruise line guests, are passionate about the brand, and we’re excited to launch our presence across this new region.”
Skrewball is distributed in the U.S. by Infinium Spirits. In January 2021, the two announced Webb Banks, a spirits distributor, had agreed to represent the Infinium Spirits portfolio, including Skrewball Peanut Butter Whiskey, across select global markets.
“Our new partnership with Webb Banks marks an important step as we begin to shape Skrewball Peanut Butter Whiskey into a global brand,” said Shane Fitzharris, Senior Vice President and General Manager at Infinium Spirits International. “Infinium Spirits’ strategic agreement with WEBB Banks allows us to bring this award-winning spirit to new traveling consumers and further build brand equity.”
Husband-and-wife team Steven Yeng and Brittany Merrill Yeng launched Skrewball Peanut Butter Whiskey in 2018 in San Diego, and announced a partnership with Infinium Spirits in 2019, as it targeted rapid nationwide distribution after instant local success.