Sixpoint Brewery Updates Packaging Graphics

Sixpoint Brewery, Brooklyn, refreshed its logo and graphics across its full line of products. Since 2004, Sixpoint has been
producing beers like the formidably dank Resin Double IPA and a pilsner “so  refreshing it’s in the name, The Crisp Pilz.”

In 2010, Sixpoint began canning and while there have been minor tweaks to the graphics, Courtnie Harrell, vp-marketing says, “it was time for an evolution to keep the brand at the forefront of an ever-crowded craft beverage landscape.”

The new look is clean and readily communicates key information to shoppers, Harrell says, but “long-time fans will still be able to recognize us on shelf. Some of the changes are subtle, but they come
across in a powerful way.”

In addition to refreshing the graphics, brands like Pineapple Resin Hazy Double IPA coming in March 2022 will now be offered in 16oz four-pks. “The Infinite Loop series needed its own vibe,” says Jared Emerling, Brand Manager, to clearly communicate that they were limited offerings, unlike the year-round core beers. “We used a similar structure and the same brand elements,” Emerling says, so despite differences Sixpoint consumers will still be able to link the two on shelf.

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