Sixpoint Brewery, Brooklyn, refreshed its logo and graphics across its full line of products. Since 2004, Sixpoint has been
producing beers like the formidably dank Resin Double IPA and a pilsner “so refreshing it’s in the name, The Crisp Pilz.”
In 2010, Sixpoint began canning and while there have been minor tweaks to the graphics, Courtnie Harrell, vp-marketing says, “it was time for an evolution to keep the brand at the forefront of an ever-crowded craft beverage landscape.”
The new look is clean and readily communicates key information to shoppers, Harrell says, but “long-time fans will still be able to recognize us on shelf. Some of the changes are subtle, but they come
across in a powerful way.”
In addition to refreshing the graphics, brands like Pineapple Resin Hazy Double IPA coming in March 2022 will now be offered in 16oz four-pks. “The Infinite Loop series needed its own vibe,” says Jared Emerling, Brand Manager, to clearly communicate that they were limited offerings, unlike the year-round core beers. “We used a similar structure and the same brand elements,” Emerling says, so despite differences Sixpoint consumers will still be able to link the two on shelf.