Low Tide, the 0.5% low alcohol alternative joins the brand’s already strong portfolio including craft keg category leader, Shipyard American Pale Ale and the fastest growing Premium Bottled Ale, Shipyard IPA. The inclusion of Low Tide has prompted a brand identity update across the range and includes illustrations taking inspiration from shipyard docks.
“For Shipyard, we wanted to make sure that Low Tide wasn’t a compromise and it is still as great tasting as our other beers. The brewing team have done an amazing job on ensuring the American hops deliver that full round flavour that our customers expect – alcohol or not and we look forward to everyone giving it a try,” says Sam Coles, Shipyard brand manager.