Shiner Beer Intros ‘Cocktail-Inspired’ Seltzers

Shiner Tall Tales is a collection of “cocktail-inspired” seltzers, each a riff on a Texas classic: Watermelon Margarita, Mexican Martini, Ruby Red Paloma and Texas Mule, and features a tongue-in-cheek “tall tale” origin story on the back of the can.

The Watermelon Margarita combines juicy watermelon with tart lime for a sweet spin on
a traditional favorite, while Shiner’s Texan Mule mixes a burst of lime with a zip of zesty
ginger. The Mexican Martini is a lime and agave cocktail is topped off with just a hint of
brine for a sweet and slightly salty treat. Another Texan favorite, the Ruby Red Paloma
takes the bold grapefruit flavor that the Rio Grande Valley is known for and adds a kick of
lime.

“With the launch of Tall ‘Tails, Shiner is sharing the lore of Texan culture far and wide.
These unique cocktail-inspired cans are best when enjoyed in the company of good
friends while telling (or creating) tall tales of your own,” shares Matt Pechman, Spoetzl
Brewing’s Head of Marketing.

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