Southern Glazer’s Wine & Spirits said it signed a multi-state distribution agreement with Insolito, a small-batch, super-premium tequila from the brothers Octavio and Alberto Herrera, who own and operate the Premium de Jalisco distillery; double Grammy-nominated band Midland; and Spirits Innovation Partners (SIP). Southern Glazer’s will have exclusive distribution rights for Insolito in Texas, California, Florida, New York, Illinois, Colorado and Arizona.
Launched in February of 2020, Insolito is distilled at an altitude of 7,200 feet in the Sierra Del Tigres mountains of Jalisco within a town called Mazamitla. The high altitude and cooler temperatures provide for a slow, natural aging process, resulting in more complex flavors.
Similar to the aging process of bourbon in Kentucky, the broad temperature fluctuation of aging at nearly a mile and a half above sea level allows the tequila to travel into and out of the barrel wood at a higher rate, developing layer upon layer of complexity. The brand chose to use only new American White Oak barrels for the aging process, allowing the 100% Blue Agave spirit to mingle with the barrels’ richness and hints of natural caramel and vanilla without the influence from other spirits previously aged in those barrels.
Insolito will be included in Southern Glazer’s recently launched Craft Collection Luxury Spirits division in California, Texas and Florida, supported by a dedicated sales and marketing team focused on high-potential, super-premium craft spirits.