According to the label, the wine “starts with aromas of blackberry and black currant, followed by rich fruit flavors, and ends on the notes of the Star Spangled Banner.”
“People tend to think of beer as perfect for a cookout,” says Anthony Scotto III, CEO of Scotto Cellars. “However, when it comes time to eat, a good cabernet goes far better with barbecue, steaks, chops or cheeseburgers.”
The USA Cabernet brand is a unique partnership between The Hucksters, a creative boutique ad agency in Houston and Scotto Cellars, a fifth-generation Lodi winery. A print ad for the brand describes it as “American Exceptionalism, now available by the glass.” And the brand’s tag line is “This wine is your wine.”
Launched at the beginning of 2019, USA Cabernet is the fastest-growing brand in the history of Scotto Cellars – a 5th generation family winery.