TEAM Schostak Family Restaurants (TSFR), franchisee and operator of Applebee’s in Michigan, announces its entrance into the craft cocktail market with its recently-formed partnership with Ferndale-based Valentine Distilling Co. Two craft cocktails featuring Valentine vodka products are now available in its 65 Applebee’s locations in Michigan.
A classic Moscow mule featuring Valentine Vodka can now be found on participating Applebee’s menus. And for a twist on the classic mule, a Motown Mule featuring Valentine White Blossom Vodka is also available. Both are served in Valentine-branded, copper mugs.
As a family-owned company, TSFR purchased the Michigan Applebee’s due to its alignment with their company values of creating a neighborhood dining experience with high-quality food at an affordable price.
“We understand the dining experience often begins with a cocktail. Having the opportunity to partner with a local, craft brand that’s already won international acclaim was an easy decision to make. This allows us to offer something unique & different from other national dining establishments.” said TSFR Executive Chairman Mark Schostak. “Throughout our more than five years owning and operating Applebee’s, we have remained committed to bringing a local perspective of the market to our Applebee’s locations.”