It’s a tribute to Sam Bronfman, “Mister Sam,” who immigrated to Canada from Imperial Russia in the late 1800s and proceeded to build largest and most successful distilled spirits company in the world.
Bronfman’s formula was simple: Make and blend the finest whiskies possible, maintain the highest standards in the industry, create cutting-edge packaging to appeal to consumers and incessant innovation.
The blend was created by Sazerac’s Master Blender Drew Mayville whose career included 22 years at Seagram’s where he was the fourth and final Master Blender under the Seagram dynasty.
Ties between Sam Bronfman’s Seagram’s Co. and Sazerac Co. span nearly 80 years. Sazerac’s owners were one of the first distributors of Seagram brands in the U.S., forging a long-lasting relationship between the two companies.
Today, Sazerac owns 15 former Seagram’s brands including the iconic Seagram’s V.O., Seagram’s Five Star, and Seagram’s ’83. Mister Sam was bottled at Sazerac’s Old Montreal Distillery in Montreal, Quebec,
The Old Montreal Distillery, located adjacent to the Port and Old Montreal, dates back to 1929. Sazerac purchased the Distillery in 2011 and brought distilling back to Old Montreal for the first time in decades when it installed a still and began producing whisky in early 2018. The Distillery has recently added a visitor center which pays tribute to Mister Sam and a gift shop. Public Tours will be offered soon.