The Follow the Vine tour will bring the famed Italian winery, vineyards and rich culture to U.S. consumers throughout the duration of summer in a fully immersive event.
To promote the brand’s famous Pinot Grigio, Sparkling Rosé, Prosecco Superiore and Chianti Classico Riserva, Santa Margherita will bring this one of a kind vineyard experience to consumers in select markets across the nation. The tour will demonstrate their meticulous wine production process, sustainable practices and quality of their wines, all while bringing Italy’s finest vineyard views to the U.S.
The event space within each market will feature a maze of vines that consumers will be able to walk through and engage with to better understand where the wines come from and how they are produced.
“The summer months are the perfect time for consumers to tour our wineries and vineyards across Italy, learning more about the meaning and history in every glass,” said Vickie Perez, Director of Marketing for Santa Margherita USA. “We want to ignite all five senses that our vineyards in Italy boast with our consumers here in the U.S., while sharing the rich stories of the family and history of our four generations.”