Santa Margherita launched its “She Shed” summer campaign. Leveraging the season’s latest design and outdoor entertaining trend, Santa Margherita will share its passion for crafting premium, eco-sustainable wines, while celebrating summer’s outdoor entertaining season.
In partnership with artist and design blogger, Justina Blakeney, the She Shed program will kick off the crowd sourced design project on Santa Margherita’s Facebook Page, providing summer entertaining inspiration and offering consumers an opportunity to be part of a consumer generated build of the shed.
Throughout the summer, fans and followers will have the opportunity to vote on featured décor items for the chance to win Santa Margherita-inspired gift baskets, alongside a $5,000 grand prize for one lucky winner to create their own dream outdoor entertaining area. Capitalizing on the growing trend of adult coloring books, Blakeney and Santa Margherita will be offering unique coloring experiences throughout the campaign, as well as at the unveiling event.