Sagamore Spirit marked “RyeDay the 13th”, its moniker for the rare calendar phenomenon known to most as Friday the 13th,by offering whiskey lovers the chance to win a barrel of its Maryland-Style Signature Rye whiskey.
But since that’s not exactly in the cards from a regulatory point of view, Sagamore Spirit is doing the next best thing: giving away the cash equivalent of an entire barrel’s worth. That’s $10,000, or enough to buy about 240 bottles. While the brand would be happy to offer its own guidance, the winner, of course, is free to spend as he or she chooses.
Adults age 21 and older can enter at participating bars, restaurants and liquor stores throughout the U.S. by scanning a QR Code visible on cocktail kits, to-go containers and product displays. No purchase necessary.
The winner will also receive a VIP tour and tasting session at the Sagamore Spirit distillery and one-night stay at the five-star, award-winning, Sagamore Pendry Hotel on Baltimore’s waterfront. The sweepstakes is now open and runs through Dec. 31, 2020.
Sagamore Spirit, which launched its first product on a Friday the 13th in May 2016, has come to acknowledge each Friday falling on the 13th of any month as “RyeDay the 13th.”