Russell’s Reserve Bourbon and Wild Turkey Distilling Co. announced a $20,000 donation to benefit the Kentucky Distillers’ Association‘s Lifting Spirts Foundation.
The Lifting Spirits Foundation was formed in 2020 with a focus on increasing diversity in distilled spirits by funding education credits for Black students, women, people of color, LGBTQIA+ and other underrepresented students enrolled in Bourbon-related certification courses at the University of Louisville, the University of Kentucky, and Kentucky State University.
This is the second consecutive year Russell’s Reserve will work hand-in-hand with the KDA to benefit the community and propel the next generation of distillers in the spirits industry.
“‘Reserved for All’ is more than a slogan for Russell’s Reserve – it’s a philosophy that drives us,” says JoAnn Street, Wild Turkey Distilling Co. Portfolio Ambassador and granddaughter of industry titan, Jimmy Russell. “We are committed to making the Bourbon industry a more welcoming and inclusive place. Through the work that the KDA is doing with the Lifting Spirits Foundation, we are seeing that happen in real time, and we are proud to continue our relationship in building a community of rising leaders who truly represent a shining light in the industry’s bright future.”
In addition to supporting the Lifting Spirits Foundation, Russell’s Reserve and Wild Turkey Distilling Co. have a robust internship program aimed at furthering professional development for the Bourbon industry’s next generation.