Round Barn Adds Canned White Sangria

Round Barn’s Canned White Sangria is the sixth addition in its Flavor Trip Series. The new 12 oz/355 ml canned wine blends wine from the winery’s proprietary grapes with natural peach, pineapple and lemon concentrates to create a juicy liquid refresher with a touch of carbonation and 6% alcohol.

Round Barn’s Flavor Trip collection is riding a wave of increasing momentum in canned wine sales. According to Nielsen data, Canned cocktails have generated $117.99 million off-premise during the pandemic (from March 7, 2020; August 15, 2020), resulting in a 156.6% increase
compared to the year before.

The growth has been spurred mainly due to accessibility during the
pandemic, portability, non-breakability and single-use portions that eliminate the need to open an entire wine bottle.

 

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