It’s a smart move: Boxed wines are known for lasting much longer than a traditional glass bottle, maintaining freshness for up to 3 weeks once opened and refrigerated. The three-liter boxes will be housed in a square, rather than a rectangle, box, will retail for $29.99 and showcase a photo-friendly pearlescent label. The Rosé All Day Bag-in-Box will be rolling out nationwide. The product is produced and imported by Biagio Cru Wines & Spirits.
“Nobody wants to have to make extra runs to their local wine shop,” said Darren Restivo, Principal of Biagio Cru Wines & Spirits. “With four bottles of wine conveniently in one box, the Rosé All Day Bag-in-Box is easier to transport for those looking to spend more time outdoors, where it not only lasts longer, but travels lighter and safer, with more of our great wine in one package,” said Restivo. “Sometimes you don’t need to reinvent the wheel; just make a larger spoke.”
Rosé All Day wines are currently available in several styles and formats including the original Rosé All Day Grenache in 750 ml bottles ($12.99) or 4-pack of cans, both sparkling and still ($14.99). Last year, the brand launched Rosé All Day Spritz in 750mL bottles ($9.99) and 4-pack cans ($13.99).