Roe & Co., a premium Irish whiskey, invites LDA consumers to enter the “IrishQTest” sweepstakes to win a three-day trip for two to Dublin, Ireland.
“After three long years, we are thrilled to finally celebrate St. Patrick’s Day the way it is meant to be celebrated – bringing people together through connection and unity while applauding both modern Irish culture and honoring traditional Irish heritage,” said Lora Hemy, Head Distiller at Roe & Co Distillery in Dublin. “Roe & Co is proud to be a part of the resurgence of Irish Whiskey and cocktail exploration, and we can’t think of a better way to share more about our story than by inviting our fans to take part in the #IrishQTest trivia.”
To bring the campaign to life on social media, Roe & Co is also partnering with Anna Roisman, TV Host and Comedian, to help fans test their knowledge on social media. Roisman will be promoting the trivia and ‘IrishQ Test’ challenge on her social media (@annaroisman) so be sure to stay tuned so you don’t miss any of the fun!
The sweepstakes winner and their guest have until July 15, 2024, to take their dream trip to Dublin, or winner may choose to receive a check for $6,000 as Prize in lieu of trip by advising Sponsor accordingly at time of prize acceptance. While winners won’t be announced until after the holiday, fans can celebrate St. Patrick’s Day with the brand’s delicious Roe & Co Irish Coffee Recipe. The sweepstakes ends at 11:59 p.m. March 17.